Claims that email marketing is no longer effective are simply not true (check out these emails marketing stats that prove it) – who said email marketing is dead. A channel not to be discounted. Yes, social, video and blogging are all up there but don’t give up on email, it could drive your ‘bread and butter’ leads – that all add up your monthly lead targets!

Here’s why:

• About 53% of emails are opened on mobile devices – this is where your audience is right?
• Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. – QuickSprout
• 74% of marketers say targeted personalization increases customer engagement. – eConsultancy
• Emails with personalized subject lines are 26% more likely to be opened.  –  Campaign Monitor
• Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
• A message is 5x more likely to be seen in email than via Facebook. – Radicati
• 77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA
• The average results for UK SME email marketing campaigns were:
  Open rate: 24.79%
  Click-through rate: 4.19%
  Unsubscription rate: 0.49%
  (2 Jun 2017 – across all industries)
• 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)
• Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)